Famous for its ancient art and culture, Greece also has bred well-established fashion designers whose work is acclaimed both within and outside its borders.
While international star system embraces the Greek chic in sartorial choices and Greek consumers seeking the «made in Greece» in the market, a new generation of designers with vision renews the face of the Greek fashion, which seems to be entering the most dynamic time.
Bringing Greece into fashion, inspired by history and tradition. Make fashionable bags loom or create hats with the traditional techniques of headwear, but on the basis of the most modern aesthetic. While the Greek economy is going through hard times, the Greeks creators and makers conquer the domestic and international markets and reverse the situation a few years ago wanted them on the verge of extinction. Thus, the Greek brands have come to the shelves of Harrods and international star appearances on the red carpet. And the Greek fashion certainly has not said its last word.
Here is a short profile in nine of the top Greek designers who have reached celebrity status.
Η Mary Katrantzou is a London-based Greek fashion designer that emerged onto the fashion scene in 2008 and was awarded the British Fashion Award for the Best Emerging Designer in 2011. An expert in integrating bold prints into her designs, her collections are sold in more than 200 stores worldwide. She has also collaborated with world famous brands such as Adidas and Longchamp.
Her prints are constructed through digital technology, and her background in architecture proved useful as she mastered the digital construction and technicality of manufacturing in design, which has influenced her design direction with prints. Because of its strong visual component, prints have allowed her to create a distinctive visual language where color, texture, and shape are equally important. In that manner, she designs each print around the piece of clothing, and simultaneously, the clothes are designed around the print. In recent years, however, a notable change has been seen on her catwalks. Veering away from the prints that made her famous, she has been transitioning towards texture and mentions that brocade, beading, lace, and embroidery are equally as important as the prints.
Whatever means she uses, Katrantzou focuses on the visual language she brilliantly creates; whether she does it by print or by texture, she does it remarkably.
Ο Βασίλης Ζούλιας has been involved in the fashion industry for more than 25 years. His career took off at a fairly young age, where he started working as a fashion editor in various publications such as Gynaika, Status, Votre Beaute and Greek Vogue.
In 2003, he ventured out on his own, creating a shoes and bags company under the label VASSILIS ZOULIAS OLD ATHENS. His first Prêt-a-Porter show took place in 2007 and since then, he designs two Prêt-a-Porter collections every year.
Since 2008, he maintains his personal Atelier of Haute Couture VASSILIS EMMANUEL ZOULIAS, where he also designs wedding dresses. In February 2012, he presented his first show in New York: «NEW LOOK NEW YORK».
ZEUS + ΔIONE
With a rich heritage rooted in mythology and symbolism, ΖEUS+DΙΟΝΕ transcends classical notions of style and design. Named after the parents of the ancient Greek Goddess of love, beauty and eternal youth, the brand is characterized by a unique interpretation of myth and tradition. While various aspects of ancient culture affect the design of each new collection, the Greek letter, Delta Δ, is a predominant undertone of the brand, alluding to spirituality, harmony and creativity.
Beyond symbolism,ΖEUS+DΙΟΝΕ‘s lifestyle collections are influenced by minimal structures, geometry and precision, all of which are elements prevalent in classical Greek architecture & design. The inspiration drawn from doric elements are the clean lines embellished with intricate details and elegant patterns stemming from geometric shapes.
Peace & Chaos
Peace & Chaos are a combination of opposite energies which unite and form a unity of balance.
Dimitri & Nefeli started Peace & Chaos completely on their own with small steps and big passion. From the first collection the ball started rolling and they are now in boutiques all over Greece & Cyprus.
Peace & Chaos are constantly evolving, always inspired by print as this is where their expertise, speciality and passion lay. Keeping up to date with the freshest trends and they always have a boho sharp, wild child twist to their style.
Reveal Crochet is an Athens based, premium swimwear and beachwear brand established by Athina Vatikanou.
Delicate designs are being materialized into fine, handmade and totally custom pieces of knitting art.
Athina is using the finest materials and overviews with great care all the steps of the creative process.
Elegant, glamorous and unique bikinis, swimsuits, dresses and apparel are being handcrafted based on the specific taste and needs of each client. All their pieces are unique, one of a kind!
Sofia Vayena being a painter and Κωνσταντίνα Καμπισοπούλου being a fashion designer are the faces behind The Artians brand name Motivated by their strong belief that art can be perfectly bonded with fashion they created their company of clothing «The Artians » 3 years ago .
Luxury women-wear with exclusively designed prints on clothing defined by their high quality, craftsmanship and commitment to detail.
Different projects and inspiration reflecting great cultures and artistic influences of all kinds of art are embodied in each collection creating a unique identity.
All materials used are basically made in Greece conforming always to ethically correct procedures.
The Artians collections have been in the Greek market for 2 years selling at selected stores and boutiques and have been presented at several major fashion exhibitions with great success.
Stratis (Στρατής Βογιατζής)
Stratis (Στρατής Βογιατζής) following the family tradition and having a Watchmaker-Jeweler grandfather and a Manufacturer-Jewelry trader father, his integration to the Goldsmith sector was a given fact.Equipped with experience and expertise, in 2011 he founded his own company with the focus on the construction and trade of jewels made of gold and precious stones. In 2013, using his expertise as a designer through systems H/Y, and constantly searching for creative ways of expression, he decided to present his own collections. Through his jewelry, Voy Jewellery each time he tries to reveal and express a different aspect of himself. Having a subversive point of view and the moto of “ …each jewel hides a new story…” he tries to create new intricate combinations so that his creations express either his own experiences or any kind of his concerns.
Originally from the heart of Athens, Katerina Psoma developed her sense of culture and style while she was studying History of Art in Rome and London.
During her travels, she accumulated a selection of fine stones and rare ornaments which later became the backbone of her first jewellery collection in 2001.
The seasonal collections are mostly influenced by either artistic movements such as Jackson Pollock’s brushstrokes, or female personages such as 19th century women archeologists, have inspired previous collections. On the other hand, the influence of architectural proportions and Byzantine mosaics is strong throughout her Signature and Fine collections. The fine rosaries and long-chain necklaces, comprising up to 10 different elements, echo the art of uniting tiny tesserae.
Today, Katerina Psoma collections are sold in prestigious stores around the world, such as Luisa Via Roma in Italy, Anthropologie in USA and UK, Beymen in Istanbul and Sauce in Dubai.
Επιμέλεια άρθρου – styling: Αμαλία Παπαδοπούλου
Επιμέλεια – Paper pattern creator : Μαρία Σουτζόγλου